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Thu, Jun 6th, 2024
Grindr Wins Big: $40 RPD in UK, Leads LGBTQ+ Dating App Revenue Growth
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Taking a deeper look at the eye-catching statistics and facts:
- As of December 2023, Grindr has reached an average Revenue-Per-Download (RPD) of $40 in the UK market. ⬆️
- This new peak RPD surpasses all other popular LGBTQ+ and mainstream dating apps on the market in terms of monetisation. 💰
- Grindr's weekly subscription model has achieved impressive popularity among its users, ranking second in the UK’s in-app-purchase charts for the year. ✅
- With this subscription success, there has been a noteworthy 17% YoY growth in domestic in-app revenue and approximately 30% worldwide. 📈
- Grindr users spend approximately 80 minutes more on average per week on the platform compared to users from rival apps Tinder and Bumble. 🔝
- However, user overlap exists between Grindr and other niche platforms, with an 11-13% overlap with Pure, and around 10% with Tinder. 🔄
- Despite this overlap, Match Group, which owns Tinder and other dating apps, has not significantly targeted Grindr's UK user base in advertising strategies over the past three months. 🎯
✉️ Sign up for Grindr's weekly newsletter and unlock the full value of the app: https://www.grindr.com/newsletter/
As we recap, the year 2023 witnessed Grindr setting a new threshold in terms of Revenue-Per-Download for any LGBTQ+ app at $40 in the UK. The platform's introduction of a weekly subscription model has proven to be a hit among users, propelling it to high ranks in UK’s in-app-purchases charts and boosting revenue growth. This development coupled with unmatched user engagement puts Grindr in a top position in the market. However, a hint of competitive pressure exists due to an overlap of users with rival platforms. Interestingly, Match Group could explore an untapped opportunity as it hasn't heavily targeted Grindr's UK user base in its recent advertising campaigns. This roundup of Grindr's achievements and the opportunities that lie ahead set an exciting stage for the year 2024. Watch this space! #Grindr #LGBTQDating #AppRevenue #UserEngagement #DigitalMarketing
- As of December 2023, Grindr has reached an average Revenue-Per-Download (RPD) of $40 in the UK market. ⬆️
- This new peak RPD surpasses all other popular LGBTQ+ and mainstream dating apps on the market in terms of monetisation. 💰
- Grindr's weekly subscription model has achieved impressive popularity among its users, ranking second in the UK’s in-app-purchase charts for the year. ✅
- With this subscription success, there has been a noteworthy 17% YoY growth in domestic in-app revenue and approximately 30% worldwide. 📈
- Grindr users spend approximately 80 minutes more on average per week on the platform compared to users from rival apps Tinder and Bumble. 🔝
- However, user overlap exists between Grindr and other niche platforms, with an 11-13% overlap with Pure, and around 10% with Tinder. 🔄
- Despite this overlap, Match Group, which owns Tinder and other dating apps, has not significantly targeted Grindr's UK user base in advertising strategies over the past three months. 🎯
✉️ Sign up for Grindr's weekly newsletter and unlock the full value of the app: https://www.grindr.com/newsletter/
As we recap, the year 2023 witnessed Grindr setting a new threshold in terms of Revenue-Per-Download for any LGBTQ+ app at $40 in the UK. The platform's introduction of a weekly subscription model has proven to be a hit among users, propelling it to high ranks in UK’s in-app-purchases charts and boosting revenue growth. This development coupled with unmatched user engagement puts Grindr in a top position in the market. However, a hint of competitive pressure exists due to an overlap of users with rival platforms. Interestingly, Match Group could explore an untapped opportunity as it hasn't heavily targeted Grindr's UK user base in its recent advertising campaigns. This roundup of Grindr's achievements and the opportunities that lie ahead set an exciting stage for the year 2024. Watch this space! #Grindr #LGBTQDating #AppRevenue #UserEngagement #DigitalMarketing
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Grindr Sets Record with $40 RPD in UK: Dominates LGBTQ+ Dating App Market
As of year-end 2023, Grindr achieves an unprecedented Revenue-Per-Download rate of nearly $40 in the UK, outperforming all other leading LGBTQ+ and general dating apps. This positions Grindr at the forefront for monetization within the niche. The introduction of a weekly subscription model has particularly resonated with users, placing second in the UK’s in-app-purchases rankings for the ongoing year. This has spurred a significant 17% annual growth in local in-app revenue, and around 30% on a global scale.
Grindr also excels in engagement, with metrics like average weekly minutes, retention rates, and daily-to-monthly user activity outshining competitors such as Tinder and Bumble by approximately 80 minutes. However, there's an 11-13% user overlap with niche platforms like Pure, and about 10% with major players including Tinder. Despite this competitive pressure, Match Group has not targeted Grindr's UK user base significantly in advertising over the past three months, unlike their strategies in the US, Germany, and France, suggesting potential areas for growth.
#Grindr #LGBTQDating #AppRevenue #UserEngagement #DigitalMarketing
#GIGOPOST
As of year-end 2023, Grindr achieves an unprecedented Revenue-Per-Download rate of nearly $40 in the UK, outperforming all other leading LGBTQ+ and general dating apps. This positions Grindr at the forefront for monetization within the niche. The introduction of a weekly subscription model has particularly resonated with users, placing second in the UK’s in-app-purchases rankings for the ongoing year. This has spurred a significant 17% annual growth in local in-app revenue, and around 30% on a global scale.
Grindr also excels in engagement, with metrics like average weekly minutes, retention rates, and daily-to-monthly user activity outshining competitors such as Tinder and Bumble by approximately 80 minutes. However, there's an 11-13% user overlap with niche platforms like Pure, and about 10% with major players including Tinder. Despite this competitive pressure, Match Group has not targeted Grindr's UK user base significantly in advertising over the past three months, unlike their strategies in the US, Germany, and France, suggesting potential areas for growth.
#Grindr #LGBTQDating #AppRevenue #UserEngagement #DigitalMarketing
#GIGOPOST
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