Grocery Delivery Ad Spend on the Rise in US, Europe Slows

<title>How Grocery Delivery Services are Dominating the U.S. Market</title>

<h1>Grocery Delivery Services are Changing the Way We Shop</h1>

<p>Grocery delivery services have been on the rise in the United States since late 2021, as companies look to capture or recapture customers’ demand. In 2022 and 1H23, US ad spend across the grocery delivery cohort increased by 30% and 25% YoY, respectively. GoPuff, Instacart, Shipt, and Walmart have been the biggest players in the US market, accounting for 70% of all global spend since 2021.</p>

<h2>European Grocery Delivery Services are on the Rise</h2>

<p>Getir and Gorillas have been heavily targeting the European market, allocating the highest amount of spend on the United Kingdom, followed by the United States and Germany on average. However, ad spend in the EMEA region has displayed signs of slowing, down 33% YoY for 1H23, after a mild (+5%) YoY increase in 2022.</p>

<h2>Grocery Delivery Services are Here to Stay</h2>

<p>Grocery delivery services have been embraced as an essential part of modern life. In the US alone, the number of people ordering groceries online has doubled since 2021. Consumers have come to rely heavily on the convenience and safety offered by these services, and the industry shows no signs of slowing down anytime soon. </p>

<p>From meal kits to grocery delivery, these services have made grocery shopping more efficient and cost-effective. Plus, they offer a variety of other benefits, such as freshness and quality assurance, convenience, and contactless delivery. Consumers can also save money by ordering in bulk or taking advantage of special offers and discounts.</p>

<h2>How Grocery Delivery Services are Shaping the Future of Shopping</h2>

<p>Grocery delivery services are revolutionizing the way we shop. With the rise of online shopping, consumers are becoming more accustomed to ordering groceries from the comfort of their own homes. Additionally, companies are increasingly using technology to make the process easier and more efficient. For example, many services now offer intelligent shopping lists that can be tailored to individual customers’ preferences. </p>

<p>In the future, companies are likely to invest in even more advanced technologies, such as intelligent inventory management and automated delivery. This could help to reduce costs and improve customer service, allowing companies to offer even more competitive prices and better quality products. </p>

<h2>Conclusion</h2>

<p>Grocery delivery services are revolutionizing the way we shop. The US market is currently the biggest player in this sector, but services are also expanding into Europe and other parts of the world. By investing in more efficient and cost-effective technologies, companies are able to offer customers better quality products and more competitive prices. In the future, grocery delivery services are likely to become an even bigger part of our lives. </p>

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